Estonia Clean Up
In 2008, Estonians rallied to clean up 10,000 tons of garbage and industrial waste from their forests -- in a single afternoon. Concerned that it would take the government 3 years and millions of euros, the "Let's Do It" volunteer campaign was devised to circumvent the languid pace of bureaucracy via a dynamic ground-up volunteer campaign.
As it gathered momentum from a mere concept, the strategy used a volunteer coordination team that involved talented individuals from all over the country. Soon, the effort was a high-tech juggernaut that involved a computerized mapping strategy and celebrity public service spots. When the prearranged day arrived, some 50,000 Estonians showed up to not only make "Let's Do It" a resounding success, but one of the most effective volunteer strategies of modern times.
Length: 5:00
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